Rachel Gray
Stories (123/0)
The Tips and Tricks of Design: Elevating Your Direct Mail Campaign
Direct mail has cemented itself as a powerful tool, with 35% of consumers having made a purchase, a payment or donation in the past year as a result of receiving a piece of direct mail. Its commendable success is often attributed to effective design strategies.
By Rachel Grayabout a month ago in Journal
Creating a More Accessible Journey for Passengers
With the number of disabled rail users throughout the UK being a consistent and significant presence throughout the country, it’s important to make sure their journeys are as seamless and accessible as possible. Technology will be a huge factor going forward, specifically the following solutions that will revolutionise the way we look at accessible rail travel.
By Rachel Grayabout a month ago in Wheel
Social Media Vs Direct Mail: Adopting a Holistic Approach in the New Era of Marketing
In the age of digital prominence, the battle between social media and direct mail services as marketing channels intensifies. But instead of seeing them as contestants, marketers can embrace the benefits of each and fuse them in a bullet-proof marketing campaign that touches upon all customer points.
By Rachel Gray2 months ago in Journal
Creating a Seamless Digital Passenger Experience Driven By Data
Research from transportfocus has found that passengers' priorities centre around the ‘reliability and punctuality’ of services, as well as ‘accurate and timely information’ on train arrival and departure times.
By Rachel Gray2 months ago in Earth
Five majestic AirBnB’s to live like a royal for the weekend
A luxury Cornish castle by the river Tamar Have an Uber Exec drop you at the end of this Cornish castle’s long, picturesque driveway by the statue of the estate’s original owner, Sir John Tillie, who was buried in the mausoleum and whose bones were only discovered and removed from the house in 2013.
By Rachel Gray3 months ago in Wander
Downsizing: The Smart Way of Cutting Business Costs
Now, more than ever, you should start thinking about ways to reduce your business costs. One of the biggest business expenses is rent, and it doesn’t look like it’s getting any cheaper. According to Statista, industrial and office rents are expected to grow the most between 2022 and 2026.
By Rachel Gray6 months ago in Trader
Things You Might Not Know About Print Marketing
Print marketing continues to play an important role as part of an effective blended marketing strategy, is among the most trusted marketing channels with higher brand recall, and is an effective medium for driving sales.
By Rachel Gray8 months ago in Journal
Delivering Customer Experience with Direct Mail
However, with rising postal and paper costs, it is essential that direct mail is effective, to make the process worthwhile. Here, we will explore how businesses can use direct mail to create a memorable and effective customer experience.
By Rachel Gray10 months ago in Trader